Reputational brand damage can have catastrophic affects!

As you may be aware, there is a new kid in town .AU domains.

From March 2022, anyone with a local connection to Australia will be able to register a .au domain name. This goes along with the current domain names like etc.

This creates a potential cybersecuirty issue for unsuspecting email recipients. Lets say you received an email from (instead of It would be very easy to miss the .com and assume it is from us.

Opportunistic cybercriminals may be purchasing these domains to use for phishing emails and other cyber attacks.

The Australian Cyber Security Centre is recommending all businesses to register their equivalent .au domain name prior to 20 September 2022. Beyond this date, anyone will be able to purchase this domain name.

You can reserve your domain name by visiting an auDA accredited registrar here.

Further details can be found here.

When you’re ready to get what you want and truly deserve out of your business, we’re here to help

  • Are you tired of playing small?
  • Do you want to create real long lasting impact for you, your family and the community?
  • Are you feeling like there is never enough hours in the day?
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Here are a few ways we can help you

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The information contained on this website is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice.

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